ROJOPURPURA was born a a result of an internacional demand of luxurious garments, made of the finest Alpaca fibers.
The Alpaca is a Chilean Altiplano mammal, of the camelid family which has an extremely fine hair, very soft and light. This demand of 100% Alpaca clothing is an invaluable work done by Aymaras Comunities that allows us to learn about an Art form that women and man made with their owns hands, being part of the artistic heritage of a Southamerican Region that expres its history, enviroment and vision of the world through a traditional trade, using ancient techniques of Spinning and Vegetal Dyeing, art that involves the whole family throughout generations.